What is the best course on SEO?
Davis. Search Engine Optimization (SEO) … Google. Google Digital Marketing & E-commerce. … University of California
The course takes approximately 5 months to complete and the total cost is $245. This program is offered as part of the Coursera Plus subscription, which costs $49 per month. After completing all five courses (including the Google SEO Capstone Project), you’ll be awarded an SEO certification.
Google does not provide any kind of general SEO specialist certification. However, they do recommend some SEO courses and have their own learning platform called Digital Garage, where you can improve your knowledge in the areas of digital marketing, career development, and data analysis.30 Nov 2022
1Make your site interesting and useful.2Know what your readers want (and give it to them)3Act in a way that cultivates user trust.4Make expertise and authoritativeness clear.5Provide an appropriate amount of content for your subject.6Avoid distracting advertisements.7Use links wisely.
Making your website interesting and useful to users requires attention to many aspects of the design, content, and interactivity. Google advocates a strategy that encourages trust, expertise, and engagement. This article outlines the key considerations for developers and content creators to ensure their sites are optimized for successful SEO and reach their target audience.
When it comes to keeping users engaged, creating an appealing and useful experience is key. Many developers focus on aesthetics but effective SEO depends on substantive content that appeals to users. Make sure your content is focused on the right topics and that it covers information users need. Your content should be easy to read and share, so make sure it is structured conveniently, with graphics and videos that support your message.
Developers and content creators should also consider how they are presenting their site and message. Establishing expertise is key to earning user trust, and this means following through on your promises and showing your users why they should trust you. Authoritativeness should be made clear by promoting transparent policies, such as declaring certain information about the site such as its location, user protection policies, etc. Show your readers more than just your content; show them that you are a legitimate business or source of information.
Once you have the trust of your readers, focus on providing the right amount of content for your subject. The ages, interests, and needs of your target audience and what they need to understand your message should be considered, and your content should be created accordingly. Also, be careful not to overload the pages with too much content; be concise yet comprehensive and relevant.
Distracting advertisements should also be avoided. Focusing on direct ads instead of site-wide banners, for example, is better for engaging readers. Including advertisements on your site does not mean you have to give up on user experience, as long as you understand what your audience is looking for and tailor ads accordingly.
Finally, links are an important and relevant factor when it comes to SEO. Inserting links carefully and intentionally allows you to reach a larger audience while demonstrating expertise and trust. Internal links are good at connecting readers to relevant pages or topics, while external links allows you to connect your content to that of other trusted sources.
In conclusion, the success of optimizing your site for SEO, depends on the ability to make it interesting and useful for users. For this, you need to understand the needs of your target audience and create content that resonates with them. Additionally, you should act in a way that cultivates user trust, with transparency and expertise made clear. Finally, it is important to provide the right amount of content, use appropriate advertising, and link to relevant sources wisely. By taking these steps, you can help your content become authority and highly visible on the search engine rankings.